That it's not obvious from the jump—and even long after the plunge is complete, because at however many tracks this digital album is, it makes for quite the fall—whether or not Jelly Roll is capitalizing on a wave or sincere in his dedication to the redemption arc is a not-insignificant victory all on its own. It would be nice to believe him, and tracks like "Winning Streak" and "Born Again" taken in isolation make that story palatable, and makes the whole thing seem real. Perhaps if the entire enterprise sounded less like Noah Kahan on a creatine load (which, as I think about it, might just be Imagine Dragons), and had a few more actual hooks in places of post-EDM stomp-clap-hey shit, the question wouldn't need to be asked at all. There's no perfect messenger, no matter the message.
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