When the ghosts show up in movies, the terror they impose on the living usually follows.
But sometimes the ghosts (while still pretty scary) take humans for a long walk, show them what could have been. Pause on a life's beautiful, fleeting moments. The living hold ghosts' hands. They step back with a view on life that no one actually gets. Your stomach drops watching it, maybe you get teary-eyed. The feeling of familiar and not familiar. You probably get where I'm going with this.
Balloonerism is both types of haunting. Horror and clarity. I think you could listen to almost every song and find both types. Mac's perception and humor slice through mundane observations and recast them as something you hadn't seen before. You missed it the first time, but it's ridiculous and kinda more weird than you're comfortable with.
But this record is also dark. Dark as in the line "I gave my life to this shit / Already killed myself" in a song called "Do You Have a Destination?" written in 2014. His destination was success, by all means, and he could have been riding high. Instead, you can feel that the album is circling and circling problems of mental health and addiction. When you think the subject of a song has gotten away from those, it loops back. The structure of the songs, the style of his repetition in pre-chorus, bridge and post-chorus feel circular in that way.
I kept trying to stop myself from listening to this album in 2025. I'm not sure if it's fair to see any point in one person's life as hurtling towards their most tragic moment. But it's hard. It's haunting.
You could also find songs that are more one haunting than the other. "Stoned" is horror. "She" could be a person or she could be drugs. But she's trapped or trapping someone, and at the same time, she seems close to death, just steps away: "We can get stoned / I swear to God, Heaven feels just like home."
"Funny Papers" is clarity. The piano is beautiful and sad. The bit at the top of the song is a thought bubble of memory; Mac is doing a very-okay British accent and it's somehow touching. Later, you get lyrics like "Eleven pounds, named after his uncle Gabriel / His mother cried with her lips against his soft face / Why'd she bring these bright eyes into this dark place?"
This record is just a record in one rapper's extensive, and too short, discography. It's also a story and many stories, songs I think all his listeners will be happy to have even, or especially, if it's haunting.